Beauty Massage Wellness Expo postponed to 5 and 6 th March 2022

Posted Posted in Latest News, Participants

The reopening of the institutes on March 1 is meanwhile a reality, even if the vaccination for the working population from June, does not really allow us to organize large events in the exhibition halls. We therefore fear that the dates of May 8 & 9, 2021 for the BMW exhibition will not be possible. It seems wiser to us, as an organizer, to move the event to 2022.

As a replacement, we have decided to organize several small-scale events, “Conference days ” (as in September 2020 in Charleroi) with a more or less definitive schedule:

– FR: May 30 – Beauty Business Day – Nivelles – Van der Valk hotel – the price is 2150 € for a participation with 1 employee

– NL: September 5: Beautybizz Day – Crowne Plaza Antwerp – 4 rooms + meeting lounge + presentation evening 2021 – the price is 2150 € for a participation with 1 staff member

– FR: September 12 – Beauty Business Day  – Van der Valk Liège hotel – the price is € 2,150 for a participation with 1 employee

– NL: November 14 – Beautybizz Day – Van der Valk Bruges hotel – 4 rooms + meeting lounge – the price is 2150 € for a participation with 1 staff member

For further enquiry : please mail


Stronger together – Corona guidelines

Posted Posted in Latest News

In these uncertain times, it is only natural that we have lots of questions about fairs and exhibitions and whether or not they should take place in Corona times. It is important to know that since July 23, fairs are not considered as mass events, but as “Companies and associations that offer goods or services to consumers”, such as shopping centers, large retailers and markets. So if the shops are open then fairs are also allowed. (legislation in force on 11 11 2020)

We are regularly asked by certain exhibitors whether our trade fair will take place despite the current lockdown. Of course we do not have a crystal ball and we also have to conform to the guidelines that apply for government reasons.


Nevertheless, we would like to underline the following points :

– We want to remain a fair on a human scale; no comparison with very large fairs in our sector

– We only work with pre-registrations via our website – this way we always know who is present

– If necessary, we will work with time slots – where a maximum of 200 people per 3 hours will be allowed

– Mouth masks compulsory for exhibitors and visitors

– Limited number of visitors per square meter of stand (1 per 10 square meters)

– Catering adapted in accordance with the measures applicable at that time

– Try to deliver your documentation contactless by scan or email as much as possible

– We provide the necessary signalisation for a walking route

– We provide hand hygiene columns at various locations

–  Corona-proof seminar room

– In case we are still Corona unsafe at the beginning of March – we already have a PLAN B ready to move the fair to a later date

– Advances paid will therefore be simply retained


In the spring everyone will want to network in a professional and above all safe way. We consider health, sustainability and safety to be of the most importance.

And all this in a corona-proof setting where the safety of everyone involved is a priority. We look forward to your enthusiasm and participation.

At the moment, the following exhibitors have already agreed to attend:

LPG Benelux , Germaine de Capuccini , Mesoestetic , HDP Medical , Klapp Cosmetics,  Lisine Epstein, Beauty & Energy (Phyto5), LaViesage Cosmetics, Bevo, Studio Puur, Natural face Lifting, Salonkee, Ericsson Labo, Commoda PMU Academy, Massageschool CP, Enfleur Cosmetics, Celestetic, Corrective Cosmetics, DRI Research   ….

made in belgium paviljoen

Shop in your own country

Posted Posted in Latest News

Now that the ‘shopping here’ concept has become increasingly important in our current society, we, as a fair organizer, wish to focus strongly on this by stimulating local talent and creating an ecological ‘Made in Belgian Pavilion’ on

This is why we have created especially for you, exhibitor, a special “community stand” where you will be grouped with your colleagues under one common “Made in Belgium” banner. You have 6 square meters with a cardboard counter with your own logo (you can bring this with you afterwards) and 1 central identity totem with the logo “Made in Belgium”. You can of course decorate your part of the stand with your own rollup or cosmetics display.

All this for the price of € 790 excl. VAT for two days.

This stand will receive extra attention and be promoted in our BtoB marketing.

How do we make the difference?

Posted Posted in Latest News

  • Our ambition is to become in the short term a healthy, powerful meeting place for the beauty care sector.
  • We want to be able to give every exhibitor, small or large, a financially acceptable offer. That is why, in our range, you will find starter stands to larger stands and bare surfaces.
  • In addition, we place a strong emphasis on thorough BtoB marketing. Online, print, advert and social media will be actively used from November 2020.
  •  Finally, we also communicate to French-speaking (Brussels and Wallonia) visitors, representing an extra turnover for your company.